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Tag: Myntra

VIRGIO Leads Sustainable Indian Fashion
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VIRGIO Leads Sustainable Indian Fashion With Tech-Led Innovation

VIRGIO, a fast-growing direct-to-consumer (D2C) fashion brand, is steadily transforming India’s fashion landscape through its strong commitment to circular fashion, sustainability, and tech-led innovation. Co-founded and led by Amar Nagaram, former CEO of Myntra, the brand is positioning itself as a front-runner in responsible fashion while keeping pace with rapidly evolving consumer trends. At the […]

Chique Expands Footprint With Bengaluru Launch, 25 Stores Planned
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Chique Expands Footprint With Bengaluru Launch, 25 Stores Planned

Chique Expands its retail footprint with the launch of its first flagship store in Bengaluru at Phoenix Mall, marking the premium Indo-western womenswear brand’s debut in South India. Spanning 800 square feet, the new store forms part of the company’s broader strategy to scale its physical retail presence across high-consumption urban centres, the company said […]

Myntra’s M-Now Marks One Year; Now Powers 10% Of Live-Location Orders, Draws 35 Mn Shoppers
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Myntra’s M-Now Marks One Year; Now Powers 10% Of Live-Location Orders, Draws 35 Mn Shoppers

Myntra’s M-Now is strengthening the platform’s commitment to delivering branded and trend-first fashion, beauty and lifestyle with speed and convenience for customers. As it completes one year M-Now has quickly expanded its speed proposition for premium lifestyle offerings across multiple cities including Bengaluru, Mumbai, Delhi NCR, Hyderabad, Kolkata, and Pune, eliminating trade-offs for the digitally […]

GlamStream Fest by Myntra Now Up for Grabs on BookMyShow
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Myntra Unveils ‘GlamStream Fest’, One Of India’s First Lifestyle And Music Festivals This November; Tickets Now Live On BookMyShow

Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, announces Myntra GlamStream Fest 2025 – one of India’s first-ever festivals where fashion, beauty and music meet pop culture. Taking place on November 16, 2025, at MMRDA Grounds, Mumbai, from 3 PM onwards, Myntra GlamStream Fest marks a defining cultural moment that reimagines the intersection […]

TechnoSport Expands Reach via Myntra’s M-Now Platform
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TechnoSport Strengthens Activewear Leadership With Myntra’s M-Now Debut; Q-Commerce To Drive ~ 20% Revenue Growth

TechnoSport, India’s fastest-growing activewear brand, has announced its launch on M-Now, the hyper-speed delivery service of one of India’s leading fashion, beauty and lifestyle platforms, Myntra. With deliveries starting in 30 minutes across Bengaluru currently, and plans in the pipeline to extend the access to Mumbai, Delhi, Kolkata, Hyderabad, and Pune, this launch marks a […]

Smytten Pulse AI Reveals 65% Indians Choose Ethnic Wear As Festive Gifts
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Smytten Pulse AI Reveals 65% Indians Choose Ethnic Wear As Festive Gifts

As India steps into the festive season, a new study by consumer insights platform Smytten Pulse AI has revealed key trends shaping consumer behaviour this year. According to the report, over 65% of Indian consumers plan to purchase Indian ethnic wear as gifts for friends and family, followed by jewellery and accessories (around 50%). The […]

The Bear House Opens Its First Store In Chandigarh
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The Bear House Opens Its First Store In Chandigarh

The Bear House one of India’s most exciting contemporary menswear brands, proudly unveils its first-ever store in Chandigarh. Situated at SCO 50, Sector 17 E, this spacious 1,600 sq. ft. high-street destination marks a major milestone in the brand’s retail expansion. With its launch, The Bear House brings its signature range of elevated essentials and […]

Outzidr raises Rs. 30 crore to expand GenZ fashion line
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Outzidr Raises Rs. 30 Crore to Expand GenZ Fashion Line

Gen Z-centric fashion startup OUTZIDR has raised Rs. 30 crore (approximately $3.5 million) in a seed funding round led by Stellaris Venture Partners, with participation from a network of angel investors including Ramakant Sharma (Livspace) and Ghazal Alagh (Mamaearth). The funding underscores growing investor interest in agile, youth-focused fashion brands that are reshaping the retail […]

French fashion brand Kiabi piggy-backs on Myntra for India foray
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French Fashion Brand Kiabi Piggy-Backs On Myntra For India Foray

French fashion brand Kiabi has partnered online platform Myntra to enter the burgeoning Indian garment market. “Kiabi will have a dedicated online brand store on the Myntra app, coupled with extensive visibility via the platform’s snackable video content offering, Myntra Minis,” a joint press release said. The partnership will help Kiabi to tap into the […]

Kolkata-based Soul Space to open 20 stores by 2020
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Kolkata-based Soul Space to open 20 stores by 2020

A Kolkata-based fashion brand Soul Space, known for producing environment friendly and is also Fairtrade certified garments has open its first store recently in Pune, India. The brand is also planning to open 20 more stores in Mumbai, Bengaluru and Hyderabad by fiscal 2019-20. Franchise-based and company-owned stores will be opened by the brand soon. […]

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