India’s leading online fashion retailer Myntra has roped in the Baadshah of Bollywood, Shahrukh Khan as brand ambassador.

Shahrukh Khan (SRK) will be seen in Myntra’s trend is real life (Trend IRL) campaign that shines a spotlight on Myntra as the go-to platform for trends from the world of fashion.

The association with the actor will help build Myntra’s connection with his fans while further solidifying Myntra’s position as the trend-first destination for fashion in the country.

“Beyond his prowess as a box office star, SRK is a true fashion trendsetter, resonating with wider generations, as he continually sets new standards in style,” Myntra said in a statement.

Khan’s leather jacket, jeans, and guitar became a symbol of appearing cool. His casual, sporty look with colorful sweaters and headbands became a massive trend, especially among college-goers.

His sleek and sharp look in some of SRK’s popular films set a high bar for sophisticated, suave fashion in Bollywood.

His iconic looks have not only influenced fashion trends over the years but also showcased SRK’s versatility and sense of style, making him an authentic fashion icon in the industry.

As Myntra continues to solidify its position as the go to destination for the latest trends in the country, the association with Shahrukh Khan aligns perfectly with the brand’s strategic goals.

“He is the OG trend setter whose influence transcends generations and demographics, making him an icon in the world of fashion,” Vijay Sharma, Senior Director – Marketing at Myntra said.

“Together with SRK, we aim to inspire a generation of trend-first shoppers to explore the exciting world of fashion on Myntra and discover their personal style,” he added.

“Myntra understands India’s fashion needs, making on-trend premium and international brands accessible to all,” the Bollywood actor said on the association.

“I am delighted to be associated with Myntra, and together with the brand, look forward to inspiring trend-first fashion,” he informed.