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Tag: Myntra

Myntra EORS Set To Empower 15,000 Emerging
Apparel and Textile News Apparel Brands and Companies Events and Exhibitions News National News

Myntra EORS Set To Empower 15,000 Emerging Brands Across Indian Fashion Ecosystem

Advancing its role as a growth catalyst for India’s e-lifestyle ecosystem, Myntra has announced the 24th edition of End of Reason Sale (EORS), starting May 29, with early VIP access on May 28. Featuring 6 million+ styles, the event will further strengthen Myntra’s role as a growth enabler for India’s fashion and lifestyle ecosystem, creating […]

MANGO X Hailey Bieber Collection Now Available
Apparel and Textile News Apparel Brands and Companies National News Retail News

MANGO X Hailey Bieber Collection Now Available On Myntra India

MANGO X Hailey Bieber Collection marks Myntra’s latest move in bringing high-octane international fashion collaborations and trends to India. Myntra has announced the launch of MANGO’s global Summer 2026 campaign, ‘Craft Your Own Story,’ featuring supermodel, entrepreneur, and global fashion icon Hailey Bieber. With the launch on Myntra, India becomes one of the five global […]

Myntra Glamfest Tour Reaches 10 Lakh+ Gen Z
Apparel Association Apparel and Textile News Apparel Brands and Companies National News

Myntra Glamfest Tour Reaches 10 Lakh+ Gen Z Across 35+ Cities

Myntra’s Glamfest Tour has emerged as a powerful lever for Gen Z engagement, reaching 10 lakh+ consumers across 35+ cities and supporting ~40% YoY growth in new customer acquisition across participating cities in Q1 2026. The multi-city platform, spanning concerts, creators and fashion discovery, underscores how cultural participation is increasingly influencing growth in emerging markets. Over the past three months, Glamfest Tour has […]

Myntra SS26 Edit Spotlights Trend-First Ethnic
Apparel and Textile News Apparel Accessories Apparel Association Apparel Brands and Companies

Myntra SS26 Edit Spotlights Trend-First Ethnic Fashion, 170+ Brands

Taking the fashion quotient a notch higher for customers this Spring Summer (SS26) season, Myntra has launched its seasonal edit with a fresh, trend-forward assortment. Signalling a scale-up of its offerings for its diverse customer base, the SS26 launch features ~7.7K new styles, spanning offerings from 170+ newly onboarded brands, along with 2.5K+ styles from […]

Myntra Boosts Emerging Brands
National News Apparel and Textile News Apparel Brands and Companies Retail News

Myntra Boosts Emerging Brands, Hosts Seller Connect In Surat

Myntra, one of India’s leading fashion, beauty and lifestyle destinations, hosted the first edition of Myntra Seller Growth Connect ’26 in Surat, bringing together nearly 300 brands across categories. Taking its commitment forward to help its sellers scale nationally, the engagement focuses on how emerging brands from various regions can grow by leveraging technology, business […]

Globus Unveils Spring/Summer 2026
National News Apparel and Textile News Apparel Association Apparel Brands and Companies

Globus Unveils Spring/Summer 2026 ‘Oasis’ Collection On Myntra And Styli

Globus Fashion has launched its Spring/Summer 2026 collection, Oasis, introducing a new line of contemporary ethnic and fusion wear designed for everyday use that can transition into semi-occasion dressing. The collection is being launched online on Myntra and Styli, reflecting a continued shift towards digital-first discovery and purchase in fashion retail. The launch reflects a […]

VIRGIO Leads Sustainable Indian Fashion
Apparel Accessories Apparel and Textile News Apparel Association Apparel Brands and Companies

VIRGIO Leads Sustainable Indian Fashion With Tech-Led Innovation

VIRGIO, a fast-growing direct-to-consumer (D2C) fashion brand, is steadily transforming India’s fashion landscape through its strong commitment to circular fashion, sustainability, and tech-led innovation. Co-founded and led by Amar Nagaram, former CEO of Myntra, the brand is positioning itself as a front-runner in responsible fashion while keeping pace with rapidly evolving consumer trends. At the […]

Chique Expands Footprint With Bengaluru Launch, 25 Stores Planned
Apparel and Textile News Apparel Brands and Companies National News Trade Info News

Chique Expands Footprint With Bengaluru Launch, 25 Stores Planned

Chique Expands its retail footprint with the launch of its first flagship store in Bengaluru at Phoenix Mall, marking the premium Indo-western womenswear brand’s debut in South India. Spanning 800 square feet, the new store forms part of the company’s broader strategy to scale its physical retail presence across high-consumption urban centres, the company said […]

Myntra’s M-Now Marks One Year; Now Powers 10% Of Live-Location Orders, Draws 35 Mn Shoppers
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Myntra’s M-Now Marks One Year; Now Powers 10% Of Live-Location Orders, Draws 35 Mn Shoppers

Myntra’s M-Now is strengthening the platform’s commitment to delivering branded and trend-first fashion, beauty and lifestyle with speed and convenience for customers. As it completes one year M-Now has quickly expanded its speed proposition for premium lifestyle offerings across multiple cities including Bengaluru, Mumbai, Delhi NCR, Hyderabad, Kolkata, and Pune, eliminating trade-offs for the digitally […]

GlamStream Fest by Myntra Now Up for Grabs on BookMyShow
Apparel and Textile News Apparel Brands and Companies Events and Exhibitions News National News Retail News Trade Info News

Myntra Unveils ‘GlamStream Fest’, One Of India’s First Lifestyle And Music Festivals This November; Tickets Now Live On BookMyShow

Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, announces Myntra GlamStream Fest 2025 – one of India’s first-ever festivals where fashion, beauty and music meet pop culture. Taking place on November 16, 2025, at MMRDA Grounds, Mumbai, from 3 PM onwards, Myntra GlamStream Fest marks a defining cultural moment that reimagines the intersection […]

TechnoSport Expands Reach via Myntra’s M-Now Platform
Apparel and Textile News Apparel Brands and Companies National News Retail News Trade Info News

TechnoSport Strengthens Activewear Leadership With Myntra’s M-Now Debut; Q-Commerce To Drive ~ 20% Revenue Growth

TechnoSport, India’s fastest-growing activewear brand, has announced its launch on M-Now, the hyper-speed delivery service of one of India’s leading fashion, beauty and lifestyle platforms, Myntra. With deliveries starting in 30 minutes across Bengaluru currently, and plans in the pipeline to extend the access to Mumbai, Delhi, Kolkata, Hyderabad, and Pune, this launch marks a […]

Smytten Pulse AI Reveals 65% Indians Choose Ethnic Wear As Festive Gifts
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Smytten Pulse AI Reveals 65% Indians Choose Ethnic Wear As Festive Gifts

As India steps into the festive season, a new study by consumer insights platform Smytten Pulse AI has revealed key trends shaping consumer behaviour this year. According to the report, over 65% of Indian consumers plan to purchase Indian ethnic wear as gifts for friends and family, followed by jewellery and accessories (around 50%). The […]

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