TechnoSport, India’s fastest-growing activewear brand, has announced its launch on M-Now, the hyper-speed delivery service of one of India’s leading fashion, beauty and lifestyle platforms, Myntra. With deliveries starting in 30 minutes across Bengaluru currently, and plans in the pipeline to extend the access to Mumbai, Delhi, Kolkata, Hyderabad, and Pune, this launch marks a significant milestone in TechnoSport’s aggressive category expansion strategy aimed at catering to fast- evolving urban demand while reinforcing its position as a performance-driven and accessible activewear brand.
With deeper consumer insights guiding its approach, TechnoSport debuts on M-Now with around 10+ styles, priced at an average of ₹430, ensuring affordability without compromising on quality or performance. The brand’s availability on M-Now is expected to drive faster reach, deeper customer engagement, and stronger visibility for the brand across key urban markets.
TechnoSport’s omni-channel rollout, beginning with Myntra and soon extending to its own website, will accelerate delivery speed, enhance the overall customer experience, reduce cancellations, and reinforce trust. TechnoSport has already witnessed strong traction on Q-commerce platforms with sales showcasing ~60% volume growth over six months. With the segment emerging as a strategic growth engine for TechnoSport, it is projected to contribute ~15% of overall revenue in the coming years.
Speaking on the launch, Puspen Maity, CEO, TechnoSport, said, “We are thrilled to launch TechnoSport on M-Now. This debut marks an important milestone in our aggressive category expansion strategy and reinforces our commitment to making high-performance activewear accessible to more consumers across urban markets. A significant share of activewear purchases today is impulse-driven, often motivated by immediate fitness goals or lifestyle needs. Q-commerce perfectly bridges the gap between intent and action, allowing us to meet consumers’ expectations for instant gratification.”
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