Fashion-tech brand VIRGIO has been recognised across two of the industry’s most respected platforms- the afaqs! Digies Awards 2026, held in March 2026, and the e4m RetailEX Awards 2026, held in April 2026, for its work spanning brand integration, campaign innovation, and content-led commerce.
At the afaqs! Digies Awards 2026, VIRGIO got recognised for its work across brand integration and e-commerce storytelling, bringing purpose into culture and consumer experience. With VIRGIO x IIFA – The Carpet Goes Green, the brand turned a high-visibility cultural moment into a statement on sustainability by replacing the traditional red carpet with a green one. This was complemented by Transparency – The Future of E-commerce, an initiative focused on building a more open, trust-led customer journey.
Continuing this momentum, VIRGIO secured two wins at the e4m RetailEX Awards 2026 — Best Brand Campaign of the Year for Econic – Anti-Sale and Best Use of Content for Chic-flix. While Econic – Anti-Sale challenged the industry’s dependence on discount-driven narratives through a “no margins, no profits” approach, Chic-flix tapped into the cultural habit of movie-watching to seamlessly merge content with commerce—encouraging audiences to not just watch it, shop it.
Speaking on the recognition,Amar Nagaram, Co-founder, VIRGIO, said, “Fashion today is not just about product, it’s about the system around it. From how it is priced, to how it is experienced, to the stories it participates in. With VIRGIO, we are consciously rebuilding that system, making it more transparent, more culturally relevant, and more responsible. These recognitions across platforms reaffirm that consumers are ready for a new way of engaging with fashion.”
Within a short span, VIRGIO has established a strong presence through its digital-first approach, supported by an agile, made-on-demand model that reduces overproduction. By combining design, technology, and conscious thinking, the brand continues to shape a new-age fashion ecosystem rooted in relevance and responsibility.
Together, these recognitions reinforce VIRGIO’s position among a new generation of brands that are redefining how fashion is experienced, through storytelling, transparency, and culturally resonant innovation.
Subscribe our WhatsApp Channel FREE to get regular updates – Click here
Enlist your name FREE in Apparel Manufacturers Directory – Click here
