The International fashion brand, Promod has taken a move aimed at expanding its presence in tier II and tier III markets by opening 100 retail stores in India by 2025.
The brand is also planning to unveil its own e-commerce platform within this week as earlier the digital sales in India were done by the e-commerce retailer – Myntra.
Nadine Caux, managing director, Promod said, “We initiated our digital sales in India through Myntra and the response has been very encouraging in the first year. We are now looking at offering around 2000+ styles in the coming year and looking at doubling our turnover.”
Promod online store will offer the full range of items that the brand currently offers in its stores in India and at the same prices. Getting good response through Myntra, we believe it will be a great opportunity for us to launch our own portal and we are confident that consumer satisfaction through this Omni-channel route will attract more loyalty towards the brand, Nadine added.
According to the company, Indian customers will be able to pick up their orders at the store of their choice or opt for home delivery. The E-reservation service will start later this year.
The brand is already available in 50 countries and is quite aggressive about India.
– Apparel and Textile News, Apparel Talk, Indian Apparel
