Reliance Industries Ltd (RIL) on World Environment Day has launched a special T-shirt, branded ‘The Earth Tee’ which is designed by renowned fashion designer Anita Dongre, under its unique programme – ‘Fashion for Earth’. The company’s idea is to ensure environmentally sustainable and responsible operations to achieve highest standards of excellence and push people to switch to fashion that not only enhances aesthetics but also helps to conserve the environment and our planet.
During the launch of R|Elan, at the IMG Reliance’s Lakme Fashion Week in January 2018, RIL collected post-consumer (used) PET bottles from the venue – Jio Garden at the BKC. The R|Elan Green Gold, made from recycled PET, substantially reduces the emission of greenhouse gases, and cuts down on water usage as well. The fabric is made from pre-dyed fibres that doesn’t require much water. Whatever little water is required, 90 per cent of it is recycled.
From then it is being processed, recycled and converted into R|Elan Green Gold fabrics – one of the greenest fabrics using which Anita Dongre has designed and created the elegant ‘The Earth Tee’. This limited edition ‘The Earth Tee’ has been presented to celebrities, selected by IMG Reliance & Anita Dongre, to join the ‘Fashion for Earth’ movement and spot The Earth Tee initiatives.
The brand designed by Anita Dongre, depicts the new paradigm of environmentally responsible fashion. “The initiative is launched to celebrate the initiation of this long-term relationship, as we decided to jointly promote The Earth Tee with Anita Dongre and Lakme Fashion Week as partners”, a RIL official said.
Reliance Industries, the owner of brand R|Elan, is one of the largest recycler of PET bottles in India, recycling 2.2 billion PET bottles a year. RIL is the only company in the world that has built a complete circle – right from creation of PET Resin for bottles, and collection of discarded bottles to converting them to Recron Green Gold eco-friendly polyester fibre, which in turn is converted to R|Elan Green Gold fabric for the manufacture of high-fashion apparels.
– Apparel and Textile News, Apparel Talk, Indian Apparel
