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Tag: IPL

Lux Cozi KKR's Merchandise Sponsor at IPL
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Lux Cozi KKR’s Merchandise Sponsor at IPL

‘Lux Cozi’, the flagship brand of Kolkata based innerwear company LUX industries will be one of the official sponsors and the only merchandised partner for Kolkata Knight Riders (KKR)  for the upcoming IPL season and also next year. The brand is looking at cashing on the sports frenzied consumers with this sponsorship. “Brand Lux Cozi […]

Apparel and Textile News

IPL Great Platform to Promote Apparel Brands

“Sports events like IPL are a great platform for brands to not only convey their core promise to a much wider audience, but also to make a stronger and more enduring bond,” the Indian head of sportswear brand, U.S. Polo Assn, said. To a question on sports events like IPL providing opportunities to apparel brands […]