Indian jeanswear maker Spykar will be the associate sponsor of Mahendra Singh Dhoni-led Pune Supergiants in Indian Premier League team, owned by RP-Sanjiv Goenka Group, for 2016 and 2017 seasons.

The team jersey will sport Spykar logo on the back.

“Having established firmly in the metros and tier 1 markets, Spykar has started looking at consolidating its business in the tier 2 and tier 3 markets since the last few years. There could not be any vehicle better than the IPL,” Spykar’s chief operating officer Sanjay Vakharia said.

IPL is one of the few sporting events which cut across the entire spectrum of towns and cities, and audiences as well, Vakharia said. “IPL has a huge fan following among women too – striking a chord with Spykar’s newly launched women’s collection,” he said.