Mobile commerce platform ‘Paytm’ has launched its new brand campaign on the ongoing IPL, which aims to reinforce its position as the leader in the mobile commerce space.
Paytm is an associate sponsor on Sony and is also the official partner of Mumbai Indians and will spend Rs 50 crore for this marketing campaign.
The campaign is led by TV and the thematic film tries to establish Paytm as the simpler, more convenient solution to a significant number of slice of life, everyday situations.
Shankar Nath, senior vice president at Paytm said, “The one minute long commercial knits together the multiple services that we provide to make life simpler, easier and hurdle-free for our customers.”
“We already enjoy a significant goodwill among our users and our marketing initiatives on IPL will help in establishing us even more as credible, mass and consumer friendly brand,” Nath added.