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Diesel Launches Cricket-Inspired Collection in Mumbai

Fashion and lifestyle brand ‘Diesel’, best known for its denim, is making its first foray into cricket after signing a partnership with Indian cricket team, Mumbai Indians. The limited-edition capsule collection of off-field merchandise entitled Diesel-MI, will include denim, polo shirts, jackets, sweatshirts, shorts and accessories such as bags and caps. The pieces take style […]

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December 14, 2016
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Apparel and Textile News Apparel Brands and Companies

Mumbai Indians And Diesel To Launch Merchandise Globally

Reliance Industries-owned Indian premier league (IPL) team Mumbai Indians collaborates with fashion brand Diesel in its first ever association with cricket to produce a limited edition collection. The first collection will be launched later this year followed by a second release in the spring of 2017 and will be sold globally in all major cricket […]

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April 1, 2016
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362 Views

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Rs 50 Cr Marketing Campaign By Paytm

Mobile commerce platform ‘Paytm’ has launched its new brand campaign on the ongoing IPL, which aims to reinforce its position as the leader in the mobile commerce space. Paytm is an associate sponsor on Sony and is also the official partner of Mumbai Indians and will spend Rs 50 crore for this marketing campaign. The […]

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April 13, 2015
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Apparel and Textile News Apparel Brands and Companies

Jack & Jones Ties Up With Mumbai Indians In IPL

The brand will have its presence through a logo on the back of the cap of all team members of the Mumbai Indians. Commenting on the association, Vineet Gautam, country head, Bestseller India, said, “This sponsorship is a very important development for Jack & Jones and we are really excited about associating with the Mumbai […]

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April 3, 2015
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389 Views

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Tag: Mumbai Indians

Diesel Launches Cricket-Inspired Collection in Mumbai

Mumbai Indians And Diesel To Launch Merchandise Globally

Rs 50 Cr Marketing Campaign By Paytm

Jack & Jones Ties Up With Mumbai Indians In IPL