IPL Archives - Indian Apparel

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Lux Cozi KKR’s Merchandise Sponsor at IPL

‘Lux Cozi’, the flagship brand of Kolkata based innerwear company LUX industries will be one of the official sponsors and the only merchandised partner for Kolkata Knight Riders (KKR) for the upcoming IPL season and also next year. The brand is looking at cashing on the sports frenzied consumers with this sponsorship. “Brand Lux Cozi […]

appareltalk
March 29, 2017
37 Comments
304 Views

Apparel and Textile News Apparel Brands and Companies

Spykar, Associate Sponsor Of Rising Pune In IPL

Indian jeanswear maker Spykar will be the associate sponsor of Mahendra Singh Dhoni-led Pune Supergiants in Indian Premier League team, owned by RP-Sanjiv Goenka Group, for 2016 and 2017 seasons. The team jersey will sport Spykar logo on the back. “Having established firmly in the metros and tier 1 markets, Spykar has started looking at […]

appareltalk
April 7, 2016
26 Comments
211 Views

Apparel and Textile News Apparel Brands and Companies

Rs 50 Cr Marketing Campaign By Paytm

Mobile commerce platform ‘Paytm’ has launched its new brand campaign on the ongoing IPL, which aims to reinforce its position as the leader in the mobile commerce space. Paytm is an associate sponsor on Sony and is also the official partner of Mumbai Indians and will spend Rs 50 crore for this marketing campaign. The […]

appareltalk
April 13, 2015
0 Comments
149 Views

Apparel and Textile News

IPL Great Platform to Promote Apparel Brands

“Sports events like IPL are a great platform for brands to not only convey their core promise to a much wider audience, but also to make a stronger and more enduring bond,” the Indian head of sportswear brand, U.S. Polo Assn, said. To a question on sports events like IPL providing opportunities to apparel brands […]

appareltalk
November 13, 2014
0 Comments
141 Views

Spykar Launches #LoveAtFirstFit Campaign For Valentine’s Day

Goyal Asks Export Promotion Councils To Tap FTAs

Apparel Group Partners With Australia’s Cotton On To

Textile Industry Sees Export Growth Across 100+ Markets

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Spykar Launches #LoveAtFirstFit Campaign For Valentine’s Day

Goyal Asks Export Promotion Councils To Tap FTAs To Boost Global Market Share

Apparel Group Partners With Australia’s Cotton On To Enter Indian Market