Aditya Birla’s abof.com has been awarded the ‘debutant e-retailer of the year 2016’ by Indian Retail Congress. Abof.com pipped some of the leading players in the Indian e-commerce/e-retail industry to bag this award.

“The award is a reflection of the significant and sustained efforts put in by the entire team at abof. I am excited to see such recognition well within the first year of going live. This win is another feather in our cap, one of many to follow,” Prashant Gupta, president and CEO of abof said.

Indian Retail Congress has been a pioneer in the e-retailing awards in India. Abof has got trendy and celebrity inspired apparel, footwear and accessories and is the fastest concept to launch in the industry.