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Three-Fold Growth By Abof

Aditya Birla Group’s online shopping portal abof.com aims at growing business by three times in the current fiscal which will help reach its target of achieving 15 per cent market share by financial year 2019-20. “In the current fiscal (2017-18) we expect to grow our business by about three times from existing levels and expect […]

appareltalk
April 17, 2017
1 Comment
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Apparel and Textile News Apparel Brands and Companies

Digital Arm of ABRL to Launch SKULT Merchandise

‘Abof’, the digital arm of Aditya Birla Retail will launch Bollywood actor Shahid Kapoor promoted SKULT merchandise in brick and mortar stores in next quarter. It is in talks with Shoppers Stop, Lifestyle, Central and Pantaloons to offer the SKULT products in these large format retail stores. “We are working on plans to take SKULT […]

appareltalk
March 2, 2017
5 Comments
104 Views

Apparel and Textile News Retail News

Abof to Focus Fastest Website in the Country

India’s online retail market has got an interesting twist with one of the biggest conglomerates of the country, Aditya Birla venturing into the online marketplace with Abof. The e tailing firm launched in October 2015 has tapped into the market which, at the moment, is fiercely competitive. In positioning itself separately the platform has focused […]

appareltalk
November 2, 2016
1 Comment
177 Views

Apparel and Textile News Retail News

Abof Now Available on Amazon Fashion

Amazon.in announced the launch of Aditya Birla’s own label, abof, on Amazon Fashion. This is abof’s first foray online besides its own portal and is aimed to provide customers easy access to the brand. With the availability of abof’s latest apparel collection, Amazon Fashion strengthens selections across all price points ahead of the festive season. […]

appareltalk
September 28, 2016
5 Comments
95 Views

Apparel and Textile News Apparel Brands and Companies

Abof, Debutant E-Retailer of the Year 2016

Aditya Birla’s abof.com has been awarded the ‘debutant e-retailer of the year 2016’ by Indian Retail Congress. Abof.com pipped some of the leading players in the Indian e-commerce/e-retail industry to bag this award. “The award is a reflection of the significant and sustained efforts put in by the entire team at abof. I am excited […]

appareltalk
May 3, 2016
4 Comments
80 Views

Apparel and Textile News Retail News

Birla’s Abof.Com Gets ‘Dream Company’ Tag

Aditya Birla Group’s abof.com, the one-stop online fashion portal has been recognized and conferred with the award of ‘Dream Companies to Work For’ at World HRD Congress, the company said in a press release. Coming within a few months of its launch, the honour is testimony to abof’s success in creating a new-age work culture […]

appareladmin
March 9, 2016
1 Comment
144 Views

Apparel and Textile News Retail News

1st Abof Experience Zone By Abof.Com

Abof.com, a leading multi-brand fashion shopping portal, has launched its first abof experience zone (AEZ) in Bangalore, according to a company press release. Through AEZ, the portal offers its consumers unlimited possibilities of the online fashion world where they can lay hands on fresh styles, spot trends, browse through the latest fashion content, try clothes […]

appareltalk
March 3, 2016
5 Comments
99 Views

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Three-Fold Growth By Abof

Digital Arm of ABRL to Launch SKULT Merchandise

Abof to Focus Fastest Website in the Country

Abof Now Available on Amazon Fashion

Abof, Debutant E-Retailer of the Year 2016

Birla’s Abof.Com Gets ‘Dream Company’ Tag

1st Abof Experience Zone By Abof.Com