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VIRGIO Launches Ahmedabad Store, Brings India’s First Trend-Forward Sustainable Fashion

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81st NGF Opens in Mumbai, Showcasing 800+ Brands in Women’s and Men’s Wear

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Tag: Rupa

Rupa celebrates 50 glorious years with Sunrisers Hyderabad
Apparel and Textile News Apparel Brands and Companies

Rupa celebrates 50 glorious years with Sunrisers Hyderabad

Rupa rolled out in 1968, celebrating 50 glorious years in the industry with the Team of Sunrisers Hyderabad at the Hyatt Regency Kolkata today. Present during the occasion were the players of the Franchise, Captain Kane Williamson, Ace Cricketer Muttiah Muralitharan, the ‘Gabbar’ of cricket Shikhar Dhawan, the remarkable Yusuf Pathan and the exceptional Shakib […]

Rupa Frontline Launches New Campaign
Apparel and Textile News Apparel Brands and Companies

Rupa Frontline Launches New Campaign

India’s much acclaimed inner wear brand, ‘Rupa Frontline’ has launched its latest ad campaign starring Ranveer Singh. This is the first campaign post its logo launch earlier this year, which reiterates the brand’s proposition of comfort in a fun and lively manner. Conceptualized by Scarecrow Communications, the campaign sets off with two commercials being aired […]

Rupa Revamps Brand Identity with Its New Logo
Apparel and Textile News Apparel Brands and Companies

Rupa Revamps Brand Identity with Its New Logo

India’s largest selling inner wear brand, ‘Rupa Frontline’ has recently revamped its new brand identity with the launch of its new logo, which aims to capture the sensibilities of the Millennials. The new logo repositions brand ‘Frontline’ as a young and fashion-forward brand that aspires to make the lives of its consumers very comfortable. The […]

Rupa Unveils Premium Thermal Wear Brand 'Torrido'
Apparel and Textile News Apparel Brands and Companies

Rupa Unveils Premium Thermal Wear Brand ‘Torrido’

Taking the thermal wear industry to the next level, ‘Torrido Premium Thermals’, India’s leading thermal wear brand, introduces ‘Torrido Hoodie’, which redefines style and functionality in the thermal wear category. Clubbed with Track Pants, the hoodie is specially designed to combat the low temperatures while still keeping the style factor. ‘Torrido’ is the exquisite range […]

Apparel Brands and Companies Trade Info News

Euro Fashion launches ‘Micra Flash’

Euro Fashion Inners today launched its sub brand, Micra Flash. Euro Fashions, as it is popularly called, is a premium innerwear brand from the House of Rupa, India’s leading innerwear brand since 1968. Micra Flash is a brand new offering from Euro that delivers superior comfort using ultra soft fabric and comfort enhancing double breathable […]

Rupa Adjudged ‘Best Corporate Brand 2016’
Apparel and Textile News Apparel Brands and Companies Global News

Rupa Adjudged ‘Best Corporate Brand 2016’

Rupa and Company Limited, one of the major knitwear brands in the country was adjudged the ‘Best Corporate Brand 2016’ by The Economic Times at ‘The Economic Times Best Corporate Brands Summit 2015’ held in Mumbai. Brands were selected through an extensive survey based on the parameters like quality, brand value, brand recall, innovation, consumer […]

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