RUPA & COMPANY LAUNCHED RUPA THE COMFORT STORE
RUPA & COMPANY LAUNCHED RUPA THE COMFORT STORE
RUPA & COMPANY LAUNCHED RUPA THE COMFORT STORE
Rupa rolled out in 1968, celebrating 50 glorious years in the industry with the Team of Sunrisers Hyderabad at the Hyatt Regency Kolkata today. Present during the occasion were the players of the Franchise, Captain Kane Williamson, Ace Cricketer Muttiah Muralitharan, the ‘Gabbar’ of cricket Shikhar Dhawan, the remarkable Yusuf Pathan and the exceptional Shakib […]
India’s much acclaimed inner wear brand, ‘Rupa Frontline’ has launched its latest ad campaign starring Ranveer Singh. This is the first campaign post its logo launch earlier this year, which reiterates the brand’s proposition of comfort in a fun and lively manner. Conceptualized by Scarecrow Communications, the campaign sets off with two commercials being aired […]
India’s largest selling inner wear brand, ‘Rupa Frontline’ has recently revamped its new brand identity with the launch of its new logo, which aims to capture the sensibilities of the Millennials. The new logo repositions brand ‘Frontline’ as a young and fashion-forward brand that aspires to make the lives of its consumers very comfortable. The […]
Taking the thermal wear industry to the next level, ‘Torrido Premium Thermals’, India’s leading thermal wear brand, introduces ‘Torrido Hoodie’, which redefines style and functionality in the thermal wear category. Clubbed with Track Pants, the hoodie is specially designed to combat the low temperatures while still keeping the style factor. ‘Torrido’ is the exquisite range […]
Euro Fashion Inners today launched its sub brand, Micra Flash. Euro Fashions, as it is popularly called, is a premium innerwear brand from the House of Rupa, India’s leading innerwear brand since 1968. Micra Flash is a brand new offering from Euro that delivers superior comfort using ultra soft fabric and comfort enhancing double breathable […]
Euro Fashion Inners announces the launch of its latest collection called Fiero and Elvis. Made from 100 per cent combed cotton and double breathable knit, the collection is projected as the ultimate weapon to woo the ladies with the tagline “Comfort you can’t live without. Looks she can’t resist.” Euro Fashion Inners is a premium […]
Bumchums, the casual wear brand from the House of Rupa, launched a new range of casual wear for women. Labelled as Bumchums Women, the collection takes a fresh leap forward towards endorsing women who lead an active life. The collection presents an exclusive range of active wear, leisure wear, lounge wear and relax wear available […]
Rupa and Company Limited, one of the major knitwear brands in the country was adjudged the ‘Best Corporate Brand 2016’ by The Economic Times at ‘The Economic Times Best Corporate Brands Summit 2015’ held in Mumbai. Brands were selected through an extensive survey based on the parameters like quality, brand value, brand recall, innovation, consumer […]
Euro, a premium fashion segment of Rupa & Company Ltd. – a leading knitwear brand, has rolled out a new TVC titled “Around the World in One Euro” to cater to the sensibilities of the modern youth. The film opens with a young stud riding a bike along a horse farm where a sexy female […]
As the winter started gripping the nation, the new TVC of Rupa Torrido encourages the people to choose ‘Torrido Premium’ to stay warm and comfortable. It shows that a mischievous Polar Bear touch turns everyone into blocks of ice, except those who are wearing Torrido Premium Thermals. The TVC also has a hummable and catchy […]
Rupa Frontline which began as a men’s innerwear brand, is now India’s leading lifestyle brand with a legacy that spans across four decades. It is now country’s largest selling brand of vests, briefs and trunks. Over these years, it has kept pace with the world and has evolved into a fashion-forward brand. It enjoys an […]