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Lux Cozi Renews Varun Dhawan As Brand Ambassador Till 2030

Leading innerwear and lifestyle brand Lux Cozi has announced the renewal of its partnership with Bollywood actor Varun Dhawan as the brand ambassador till 2030, reinforcing the brand’s long-term vision to strengthen its connect with audiences across generations. Varun Dhawan, who has been associated with Lux Cozi since 2016, continues to play a key role […]

appareladmin
May 28, 2026
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Lux Steps Into Lingerie Segment

Lux Industries will be extending its woman’s legging brand Lyra into lingerie and pitting itself against domestic players like Lovable in the mid-market segment. Senior vice-president, Lux Industries, Udit Todi said, “Margins in lingerie are going to be more than the leggings category with almost an extra 400 bps. But it is going to be […]

appareltalk
April 26, 2017
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Lux Cozi KKR’s Merchandise Sponsor at IPL

‘Lux Cozi’, the flagship brand of Kolkata based innerwear company LUX industries will be one of the official sponsors and the only merchandised partner for Kolkata Knight Riders (KKR) for the upcoming IPL season and also next year. The brand is looking at cashing on the sports frenzied consumers with this sponsorship. “Brand Lux Cozi […]

appareltalk
March 29, 2017
37 Comments
554 Views

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Varun Dhawan as the new Brand Ambassador for LUX Cozi

Lux Industries, which has a complete range in innerwear for men, women, and children across 12 brands, has roped in actor Varun Dhawan as the new brand ambassador for LUX Cozi. LUX Cozi has signed Dhawan to take a leap in the process of repositioning itself among young audiences. ‘As part of business strategy, the […]

appareltalk
February 7, 2017
7 Comments
693 Views

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Tag: Lux Cozi

Lux Cozi Renews Varun Dhawan As Brand Ambassador Till 2030

Lux Steps Into Lingerie Segment

Lux Cozi KKR’s Merchandise Sponsor at IPL

Varun Dhawan as the new Brand Ambassador for LUX Cozi