Leading innerwear and lifestyle brand Lux Cozi has announced the renewal of its partnership with Bollywood actor Varun Dhawan as the brand ambassador till 2030, reinforcing the brand’s long-term vision to strengthen its connect with audiences across generations.
Varun Dhawan, who has been associated with Lux Cozi since 2016, continues to play a key role in shaping the brand’s youthful and fashionable image. Known for his energetic personality, style statement, and strong appeal among Gen-Z consumers, Dhawan perfectly aligns with Lux Cozi’s evolving identity in the Indian innerwear and lifestyle market.
The renewed collaboration reflects Lux Cozi’s continued focus on expanding its reach among modern consumers while maintaining its strong legacy in the industry. Over the years, the actor’s association has helped the brand enhance visibility, connect with younger audiences, and strengthen its position in the competitive apparel segment.
Founded in 1957 by Giridhari Lal Todi as Biswanath Hosiery Mills, Lux Industries formally came into existence in 1995 and has since emerged as one of India’s leading innerwear brands with a strong presence across domestic and international markets.
With Varun Dhawan continuing as the face of the brand till 2030, Lux Cozi aims to further elevate its fashion-forward image and deepen consumer engagement across India.
Source: Fibre2Fashion
(Rewritten & adapted by Indian-Apparel.com News Desk)
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