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Tag: Denim wear

Jacqueline Fernandez New brand ambassador for Lee
Apparel and Textile News Retail News

Jacqueline Fernandez New brand ambassador for Lee

Jacqueline Fernandez is the brand ambassador of the Bangalore-based VF Brand’s, ‘Lee’. The brand wanted someone who brings the vivaciousness and the spirit of adventure that Lee stands for. For most denim wear brands in India, women’s jeans are an addendum. The women’s jeans category is much smaller than men’s jeans although it’s growing faster […]

Diesel Launches Cricket-Inspired Collection in Mumbai
Apparel and Textile News Apparel Brands and Companies

Diesel Launches Cricket-Inspired Collection in Mumbai

Fashion and lifestyle brand ‘Diesel’, best known for its denim, is making its first foray into cricket after signing a partnership with Indian cricket team, Mumbai Indians. The limited-edition capsule collection of off-field merchandise entitled Diesel-MI, will include denim, polo shirts, jackets, sweatshirts, shorts and accessories such as bags and caps. The pieces take style […]