Most leading brands make denim wear for both men and women. But Clench Jeans is one of those few brands which exclusively caters to women. A mid-segment brand, it caters to the younger section of women with its trendy and stylish range of jeans.
The brand has seen good growth and hopes to continue with the same growth in the coming season. The forthcoming Autumn/Winter season is an active one as sales will increase during this period.
“The USP of the brand is fitting and fabric. Its collection range includes torn, ripped jeans in different sizes and fits. Most popular are the narrow and comfort fit. The colours are the regular ones such as black, light and dark shades of blue,” Masum Khandor, partner of the company said.
The brand has many types of washes such as cloud, enzymes, viscous, china, tint, spray, acid, tearing and crimping. It has 50 per cent basic and 50 per cent denims in the collection. The fabric used is mostly stretchable and 90 per cent of it is from the mills and 10 per cent imported from China.
“In cities 70 to 80 per cent people prefer to wear denim. The brand targets small as well as big cities. There is competition in the market as womenswear segment has various categories like jegging, leggings, ethnic, formal and western wear. Denim is so preferred because of its lifelong use and long-lasting quality,” Khandor added.
Apparel & Textile News – Apparel Talk, Indian Apparel
