India’s fashion e-commerce platform, Myntra revealed during the sale preview of EORS a total of 1 crore products worth Rs.7, 000 crore value have been wish listed by 1.5 million people.
Shoppers were allowed to preview the current edition of the sale slated to be held between January 3 and 5 on January 1.
A quick look reveals that the wish lists of 36 per cent of the people have opted for sportswear, sports shoes and accessories pertaining to fitness. While men preferred to bag more of T-shirts, casual shoes, shirts and sports shoes, women preferred tops, kurtas and dresses.
“The concept of preview and price reveal before a sale, allows for an incredible fashion shopping experience. It is part of our efforts to make it more exciting and engaging for our customers and we continue to develop and innovate on this front. We have received a great response to the preview of the 5th edition of Myntra’s EORS, with 1.5 million wish lists created as of 6:30 pm Monday and an additional 1.5 million apps downloads, which is a 30 per cent growth over the previous edition,” Ananth Narayanan, CEO of Myntra said.
The company is allowing shoppers the opportunity to be among a privileged few who can begin shopping, a few hours before it opens its doors to the nation. In order to be chosen for the same, shoppers had to score points by playing a game on the app and create a wish list on the day of preview.
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