The contemporary apparel and accessories brand, Riot, is all set to enjoy a pan-India presence following a new collaborative deal with multi-brand retail chain Central.
The label is gearing up to launch its latest womenswear collection in five locations of the retailer, one each in Mumbai, Surat and Ahmedabad and two in Bangalore, this month.
The brand’s new line is inspired from current international fashion and seasonal trends. The range features fashionable, affordable and comfortable western-style apparels and accessories for young women.
The Central stores housing Riot’s range from this month are CT Dummas Road in Surat, CT Raghuleela Mall in New Mumbai, CT Ambavadi in Ahmedabad and CT Soul Space Spirit in Bangalore.
A retail venture of Suditi Industries Limited, Riot is a one stop shop for all kinds of men’s and women’s apparels and fashion accessories such as denims, bottoms, jackets, shirts, skirts, dresses, cardigans and tunics. The company has exclusive brand outlets in various cities across India and is also available in major large format and multi-brand outlets as well as e-commerce portals including flipkart, myntra, jabong, fashionara, amazon and fashionandyou.
Launched in 2004, Central is a showcase, seamless mall that houses over 300 brands across categories such as apparel, footwear and accessories for women, men, children and infants.