As the winter started gripping the nation, the new TVC of Rupa Torrido encourages the people to choose ‘Torrido Premium’ to stay warm and comfortable.

It shows that a mischievous Polar Bear touch turns everyone into blocks of ice, except those who are wearing Torrido Premium Thermals. The TVC also has a hummable and catchy jingle which goes as “Polar Bear, Polar Bear, looks so nice. Touch karte hi everyone ice.” Torrido is a premium range of thermals from the House of Rupa. The TVC aptly captures the brand proposition and highlights the USP of the product.

The campaign has been launched on multiple platforms, including TV, print, outdoor and online, to reach out to consumers across the nation, thus adding more saliency to the product and the brand as well.

Rupa & Co. Ltd. is one the largest knitwear brands in the country engaged in the manufacturing, branding and marketing of innerwear and casual wear for men and women. The Company was established in 1968 as Binod Hosiery, and today it is one of the leading players in Indian Knitwear Industry and holds the ‘Limca Book of Records’ for being the largest innerwear and casualwear manufacturing company in India for the period 2014-15.

Among the prominent awards won by the company are Worldwide Achievers Business Leadership Award (2013-14), Time Research Business Leadership Awards for Branch Excellence in Innerwear (2013), and Global awards for Brand Excellence by World Brand Congress during the year 2010.