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TORRIDO LAUNCHES LAVA, THE PREMIUM THERMAL WEAR COLLECTION
appareladmin
There is obviously a shift in trend in the Indian innerwear market from a price sensitive to a fashion quotient market. The Rupa Group is strengthening its position in premium and super-premium segments by licensing of foreign brands like ‘FCUK’, ‘Fruit of the Loom, Inc.’, a New York Corporation, and WOS of Berkshire Hathaway Company, […]
appareltalk
Taking the thermal wear industry to the next level, ‘Torrido Premium Thermals’, India’s leading thermal wear brand, introduces ‘Torrido Hoodie’, which redefines style and functionality in the thermal wear category. Clubbed with Track Pants, the hoodie is specially designed to combat the low temperatures while still keeping the style factor. ‘Torrido’ is the exquisite range […]
appareltalk
As the winter started gripping the nation, the new TVC of Rupa Torrido encourages the people to choose ‘Torrido Premium’ to stay warm and comfortable. It shows that a mischievous Polar Bear touch turns everyone into blocks of ice, except those who are wearing Torrido Premium Thermals. The TVC also has a hummable and catchy […]
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