Taking the fashion quotient a notch higher for customers this Spring Summer (SS26) season, Myntra has launched its seasonal edit with a fresh, trend-forward assortment. Signalling a scale-up of its offerings for its diverse customer base, the SS26 launch features ~7.7K new styles, spanning offerings from 170+ newly onboarded brands, along with 2.5K+ styles from 26 fresh collections by existing brand partners.
With an expansive selection across apparel and accessories, the platform continues to strengthen its position as a destination for trend-first fashion, powered by a wide portfolio of homegrown,
international, and D2C brands. This trend-first summer assortment places ethnic fashion at the
forefront, with light, joyful styles and premium daily wear taking centre stage.
Drops from Biba, Libas, Taneira, Aurelia, in collaboration with Ananya Panday, Varanga, Gero Luxe, and Ishin are uniquely available on Myntra. The overall Spring Summer collection also features a compelling selection of ~2.5K styles from some of the most loved D2C brands, including Chhaap, Pink Fort, Suta, Koskii, House of Kari, Odette, and Rain & Rainbow.
Some of the top trends defining this season of Spring Summer include-
● Gen Z Influences: Y2K-inspired indie styles, bootcut pants, backless short kurtis paired with
denim, corset tie-back tops, and experimental draping with scarves and stoles
● Summer Wedding Trends: Column-cut lehengas, pre-draped sarees, corset blouses, fusion
silhouettes, and statement hair accessories like colorful parandis and mirror-work headgear
Building on these trends, some of the brands that are leading the fashion charge this spring-summer include-
● BIBA: Introduces ‘Easy Breezy’ for everyday wear and ‘Summer All Star’ for light festive dressing
● Libas’ ‘Dear Summer’ collection leans into fusion retrowear
● Taneira presents ‘Raas & Kokum’ for festive sarees and ‘Adid’ for daily wear
● Varanga adds to its Indian workwear and festive edits
● Ishin strengthens its Spring Summer dailywear collection
The SS26 edit is a beautiful blend of trends at great value, underscoring Myntra’s commitment to
inspiring India’s self-expression through fashion. By offering millions of styles through AI-led
personalized discovery, the platform provides a seamless, tailored shopping journey for millions of customers. Furthermore, Myntra’s emphasis on delivery speed and a robust nationwide presence remains pivotal in creating a delightful, end-to-end experience for consumers across the country.
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