Rupa has emerged as one of the largest manufacturer of hosiery and innerwear brand, in men’s branded innerwear category.
The Economic Times conducted an extensive survey and shortlisted 45 top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality.
Now, not only ‘Rupa’ has evolved as parent brand for the Company but its slew of sub-brands like Frontline, Air, Bumchums, Macroman , Softline, Footline, Kidline, Jon, Thermocot, Euro & newly formed subsidiary OBAN Fashion Pvt Ltd – Licensee of FCUK & Fruit of the Loom have made the largest product basket in our category in india. Innerwear industry growing fast and & organized brands are dominating inner wear market. The innerwear industry in India has enormous growth potential and it is evident from the entry of many international brands in the last couple of years.
Rupa as one of the Promising Brands of 2017-18 declared by the Economic Times on 12th April 18 at RUPA Head office – Kolkata, by Sector Head of The Economic Times – Mr Rajesh Khubchandani – Mumbai, handed over personally to Mr P.R Agarwala – Chairman – Rupa & Co Ltd. in the Presence of M.D – Mr K.B.Agarwala & others.
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