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Rupa Emerges as the most Promising Brand of 2018
Apparel and Textile News Apparel Brands and Companies

Rupa Emerges as the most Promising Brand of 2018

Rupa has emerged as one of the largest manufacturer of hosiery and innerwear brand, in men’s branded innerwear category. The Economic Times conducted an extensive survey and shortlisted 45  top brands after considering the parameters of innovation, brand value, brand recall, consumer satisfaction, customer service & quality. Now, not only ‘Rupa’ has evolved as parent brand for […]

Rupa continues to dominate innerwear market
Apparel and Textile News Apparel Brands and Companies

Rupa continues to dominate innerwear market

There is obviously a shift in trend in the Indian innerwear market from a price sensitive to a fashion quotient market. The Rupa Group is strengthening its position in premium and super-premium segments by licensing of foreign brands like ‘FCUK’, ‘Fruit of the Loom, Inc.’, a New York Corporation, and WOS of Berkshire Hathaway Company, […]

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