Online fashion retailers Myntra and Jabong are integrating their private brand portfolios to give a boost to the trifling business at Jabong after the former acquired it around five months ago.

As per plans, Myntra will roll out its entire bouquet of private brands at Jabong, which already accounts for 20 per cent of Myntra’s business. And Jabong too will scale up its private brands, which would be launched at Myntra at a later date. At present, private brands accounts for just 2-3 per cent of Jabong’s revenue and it wants to scale it up to 9-10 per cent between the two platforms by next year.

“Jabong has just started selling two of Myntra’s private brands ‘Roadster’ & ‘All About You’ and has received encouraging response. HRX will be the third brand to be sold on Jabong from next month. Eventually, all 12 brands of Myntra will be launched once business gains traction,” Rahul Taneja, chief business officer of Jabong said.

“Jabong, for the first time, reported an operating profit in October when sales grew 50 per cent. Private brands will be one of the way we expect to boost profitability, as well as try out various means to induce our existing customers to shop at the platform without any discount,” he added.

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