Festive Couture Collection by designer Pallavi Mohan

The private label by Pallavi Mohan, ‘Not So Serious’ celebrates every such woman who boasts the excellent craftsmanship signature to her country by weaving into the Festive Couture collection a vibe that is reminiscent of her Indian cultures and traditions no matter in which part of the world she is. Through statement pieces of clothing, […]

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September 14, 2017
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First Private Fashion Label By Flipkart

To tap into the demand for women’s ethnic wear, Flipkart has launched its first private label ‘Divastri’ in the fashion category. With this the Bangalore-based company is targeting unstitched garment category, typically served by long tail merchants in a bit to control quality and the pricing in the segment. “We have basic line of private […]

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June 19, 2017
29 Comments
143 Views

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Lingerie market gears up for momentous changes

Growing at a steady rate over the past few years, the dependency of lingerie for functional as well as fashion purposes has propelled its growth further resulting in the global lingerie market being valued at 33.18 billion US Dollar in 2015, which is expected to be worth 55.83 billion US Dollar by the end of […]

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June 1, 2017
32 Comments
149 Views

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Myntra Integrates Private Label Business with Jabong

Online fashion retailers Myntra and Jabong are integrating their private brand portfolios to give a boost to the trifling business at Jabong after the former acquired it around five months ago. As per plans, Myntra will roll out its entire bouquet of private brands at Jabong, which already accounts for 20 per cent of Myntra’s […]

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December 20, 2016
36 Comments
162 Views

Apparel and Textile News Retail News

Myntra Promotes Deepika’s Brand All About You

Flipkart-owned online fashion retailer, Myntra has managed to introduce a few fashion labels in association with some or the other Bollywood star. The online store is now going all out promoting another popular private label, ‘All About You’, co-owned by Deepika Padukone. The brand has been created in collaboration with French design agency. Currently, Myntra […]

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November 2, 2016
2 Comments
598 Views

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Tag: private label

Festive Couture Collection by designer Pallavi Mohan

First Private Fashion Label By Flipkart

Lingerie market gears up for momentous changes

Myntra Integrates Private Label Business with Jabong

Myntra Promotes Deepika’s Brand All About You