Tag: VIP clothing

VIP Clothing Launches Frenchie X On Amazon, Boosting Its Digital Retail Presence
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VIP Clothing Expands Digital Presence with Launch of Frenchie X on Amazon India

VIP Clothing Limited, one of India’s most trusted heritage innerwear brands, has expanded its digital retail footprint with the launch of Frenchie X on Amazon India. This marks a significant step in the brand’s strategy to bring high-quality innerwear closer to India’s rapidly growing online consumer base. Prior to this launch, Frenchie X had already […]

Online Innerwear Sales Surge By Over 80% During Fiscal Year 2023-24
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Online Innerwear Sales Surge By Over 80% During Fiscal Year 2023-24

Online innerwear sales increased by over 80 percent during fiscal 2023-24 compared to fiscal 2022-23, according to data analysed by ecommerce enablement software as a service (SaaS) platform Unicommerce. The products bought online include lingerie sets, bras, panties, sleepwear, swimwear and loungewear. Other categories that have generated higher sales during fiscal 2023-24 include women’s sportswear, […]

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