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Lux Steps Into Lingerie Segment

Lux Industries will be extending its woman’s legging brand Lyra into lingerie and pitting itself against domestic players like Lovable in the mid-market segment. Senior vice-president, Lux Industries, Udit Todi said, “Margins in lingerie are going to be more than the leggings category with almost an extra 400 bps. But it is going to be […]

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April 26, 2017
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Lux Cozi KKR’s Merchandise Sponsor at IPL

‘Lux Cozi’, the flagship brand of Kolkata based innerwear company LUX industries will be one of the official sponsors and the only merchandised partner for Kolkata Knight Riders (KKR) for the upcoming IPL season and also next year. The brand is looking at cashing on the sports frenzied consumers with this sponsorship. “Brand Lux Cozi […]

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March 29, 2017
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496 Views

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Lux to be a Youth-Centric Brand

Kolkata-based Rs 950-crore Lux Industries plans to reposition itself as a youth-centric brand and add more products to its existing range. Targeting an annual turnover of Rs 2,000 crore by the end of 2020, the brand is also adding more manufacturing units to its present inventory. While the company already has operational manufacturing units in Bengal, […]

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February 17, 2017
1 Comment
413 Views

Apparel and Textile News Apparel Brands and Companies

Lyra To Venture Into Lingerie Segment

Lyra, the women’s legging brand owned by Kolkata-based Ebell Fashion, a Lux Group company, will soon launch lingerie and loungewear for women under the same brand name. The company will position Lyra intimate wear as affordable collection and will target self-independent, emancipated woman looking to own a good product at a decent price. “Lyra today […]

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July 6, 2016
5 Comments
437 Views

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Tag: Udit Todi

Lux Steps Into Lingerie Segment

Lux Cozi KKR’s Merchandise Sponsor at IPL

Lux to be a Youth-Centric Brand

Lyra To Venture Into Lingerie Segment