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Merino Wool Takes Center Stage: A Look At Its Rising Demand
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Merino Wool Takes Center Stage: A Look At Its Rising Demand

From the runway to the streets, Merino wool is experiencing unprecedented global demand. Around the world, consumers are turning away from synthetics and choosing natural fibres that deliver performance, comfort and sustainability in equal measure. The past month has seen the Australian wool market embark on its biggest price rise in 30 years, amplifying the […]