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  • VIRGIO Launches ‘Dress Like You Mean Business’ Campaign

VIRGIO believes the boardroom has always had a dress code, but the most powerful women in it have consistently rewritten the rules. The brand’s latest edit, Devil Approved, inspired by the iconic movie The Devil Wears Prada, is designed for the modern woman who walks into every room with confidence, authority, and unmistakable style. Structured, […]

VIRGIO Launches ‘Dress Like You Mean Business’
Quick Industry Summary
AI
OpportunityInclusive sizing in premium segments unlocks significant untapped market potential.

Plus-Size Power Dressing: Untapped Market for Premium Apparel

  • WHAT: VIRGIO launches "Devil Approved" collection, offering structured power dressing up to 6XL for professional women.
  • WHO: Garment manufacturers, brand owners, and retailers targeting professional women, especially plus-size, are directly impacted.
  • IMPACT: Signals growing demand for sophisticated, tailored plus-size professional wear, influencing design and production strategies.
  • CONTEXT: This aligns with the broader industry trend of inclusivity, extending premium and specialized apparel to diverse body types.
  • ACTION: Explore expanding size ranges in premium and professional wear, invest in inclusive design, and monitor this evolving market segment.
Affects:ManufacturersExportersDistributorsRetailersWholesalersGarment ManufacturersSourcing ManagersBrand OwnersInvestors
Plus Size ApparelPower DressingInclusive SizingWomen's Corporate WearPremium FashionMarket Niche
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VIRGIO believes the boardroom has always had a dress code, but the most powerful women in it have consistently rewritten the rules. The brand’s latest edit, Devil Approved, inspired by the iconic movie The Devil Wears Prada, is designed for the modern woman who walks into every room with confidence, authority, and unmistakable style.

Structured, intentional, and uncompromising, this is power dressing distilled to its most essential form; with a quiet nod to the iconic wardrobes that defined what ambition looks like on screen.

Think razor-tailored silhouettes, commanding structures, and clothes that speak before she does. Decisive, self-assured pieces,  each one built for the woman whose corporate presence is her signature. From sharp suiting to floor-grazing column dresses, every piece makes the case that dressing for the office was never about fitting in. It was always about standing apart.

Beyond the Curve

Power dressing has no size limit With sizes across the full range up to 6XL, this edit ensures that power dressing belongs to every woman, every scale, every expression of who she is, because her story was never one-size-fits-all.

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