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Smriti unveils new Handloom brand ‘Navibhu’ with Myntra

To expand customer interest in the Indian handloom industry, the Union textiles minister Smriti Irani launches handloom brand ‘Navibhu’ with a view to tap the niche. The brand was unveiled at Myntra’s 6th Annual Brand Summit – Tech Threads 2017. The initiative will boost the traditional handloom industry and will support the weavers on the […]