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Smytten Pulse AI Reveals 65% Indians Choose Ethnic Wear As Festive Gifts

As India steps into the festive season, a new study by consumer insights platform Smytten Pulse AI has revealed key trends shaping consumer behaviour this year. According to the report, over 65% of Indian consumers plan to purchase Indian ethnic wear as gifts for friends and family, followed by jewellery and accessories (around 50%). The […]