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Tag: MYX

10% contribution of Private Labels to boost Flipkart Business
Apparel and Textile News Retail News

10% contribution of Private Labels to boost Flipkart Business

Private labels will contribute 10% to online marketplace Flipkart. Overall business of Flipkart by the end of this year will increase to boost margins and compete better with rival Amazon, a top company executive said as part of a strategy. The Bengaluru-based ecommerce giant has only one private label, ‘Flipkart Smartbuy’, which sells products under […]

Amazon Launches Second In-House Fashion Brand Myx
Apparel and Textile News Retail News

Amazon Launches Second In-House Fashion Brand Myx

Online retailer Amazon India has launched its second in-house fashion brand ‘Myx’, an ethnic womenswear label, a couple of months after launching menswear brand Symbol. Myx has been introduced in a bid to boost the e-commerce marketplace’s sales in the fashion segment, which is currently dominated by Myntra, a fashion e-commerce website owned by Flipkart. […]

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