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Tag: Lux Industries

Online Innerwear Sales Surge By Over 80% During Fiscal Year 2023-24
Apparel and Textile News National News Trade Info News

Online Innerwear Sales Surge By Over 80% During Fiscal Year 2023-24

Online innerwear sales increased by over 80 percent during fiscal 2023-24 compared to fiscal 2022-23, according to data analysed by ecommerce enablement software as a service (SaaS) platform Unicommerce. The products bought online include lingerie sets, bras, panties, sleepwear, swimwear and loungewear. Other categories that have generated higher sales during fiscal 2023-24 include women’s sportswear, […]

New collections for women and kids by Lux under ONN
Apparel and Textile News Apparel Brands and Companies

New collections for women and kids by Lux under ONN

Lux Industries, Indian innerwear manufacturer is coming up with innerwear for women and outerwear for kids under its premium brand ONN. ONN, a premium innerwear and casual wear brand for men, significantly improved Lux Industries’ bottom line in the past, Senior VP Saket Todi said. The company feels that the addition of new products will […]

Innerwear Brand Lux is set to endorse by Amitabh Bachchan
Apparel and Textile News Apparel Brands and Companies

Innerwear Brand Lux is set to endorse by Amitabh Bachchan

Innerwear manufacturer Lux Industries has roped in veteran Bollywood actor Amitabh Bachchan as brand ambassador for LUX Venus and LUX Cott’swool which offers a complete range of innerwear for men, women and children across 12 brands. The company will launch Bachchan as its ambassador through an extensive campaign from February 2018 to be launched across […]

Lux Cozi KKR's Merchandise Sponsor at IPL
Apparel and Textile News Apparel Brands and Companies Retail News

Lux Cozi KKR’s Merchandise Sponsor at IPL

‘Lux Cozi’, the flagship brand of Kolkata based innerwear company LUX industries will be one of the official sponsors and the only merchandised partner for Kolkata Knight Riders (KKR)  for the upcoming IPL season and also next year. The brand is looking at cashing on the sports frenzied consumers with this sponsorship. “Brand Lux Cozi […]

Lux to be a Youth-Centric Brand
Apparel and Textile News Apparel Brands and Companies

Lux to be a Youth-Centric Brand

Kolkata-based Rs 950-crore Lux Industries plans to reposition itself as a youth-centric brand and add more products to its existing range. Targeting an annual turnover of Rs 2,000 crore by the end of 2020, the brand is also adding more manufacturing units to its present inventory. While the company already has operational manufacturing units in Bengal, […]