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Online Innerwear Sales Surge By Over 80% During Fiscal Year 2023-24

Online innerwear sales increased by over 80 percent during fiscal 2023-24 compared to fiscal 2022-23, according to data analysed by ecommerce enablement software as a service (SaaS) platform Unicommerce. The products bought online include lingerie sets, bras, panties, sleepwear, swimwear and loungewear. Other categories that have generated higher sales during fiscal 2023-24 include women’s sportswear, […]

appareladmin
May 18, 2024
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New collections for women and kids by Lux under ONN

Lux Industries, Indian innerwear manufacturer is coming up with innerwear for women and outerwear for kids under its premium brand ONN. ONN, a premium innerwear and casual wear brand for men, significantly improved Lux Industries’ bottom line in the past, Senior VP Saket Todi said. The company feels that the addition of new products will […]

appareltalk
October 17, 2017
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197 Views

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Innerwear Brand Lux is set to endorse by Amitabh Bachchan

Innerwear manufacturer Lux Industries has roped in veteran Bollywood actor Amitabh Bachchan as brand ambassador for LUX Venus and LUX Cott’swool which offers a complete range of innerwear for men, women and children across 12 brands. The company will launch Bachchan as its ambassador through an extensive campaign from February 2018 to be launched across […]

appareltalk
August 29, 2017
2 Comments
203 Views

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Lux Steps Into Lingerie Segment

Lux Industries will be extending its woman’s legging brand Lyra into lingerie and pitting itself against domestic players like Lovable in the mid-market segment. Senior vice-president, Lux Industries, Udit Todi said, “Margins in lingerie are going to be more than the leggings category with almost an extra 400 bps. But it is going to be […]

appareltalk
April 26, 2017
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Lux Cozi KKR’s Merchandise Sponsor at IPL

‘Lux Cozi’, the flagship brand of Kolkata based innerwear company LUX industries will be one of the official sponsors and the only merchandised partner for Kolkata Knight Riders (KKR) for the upcoming IPL season and also next year. The brand is looking at cashing on the sports frenzied consumers with this sponsorship. “Brand Lux Cozi […]

appareltalk
March 29, 2017
37 Comments
262 Views

Apparel and Textile News Apparel Brands and Companies

Lux to be a Youth-Centric Brand

Kolkata-based Rs 950-crore Lux Industries plans to reposition itself as a youth-centric brand and add more products to its existing range. Targeting an annual turnover of Rs 2,000 crore by the end of 2020, the brand is also adding more manufacturing units to its present inventory. While the company already has operational manufacturing units in Bengal, […]

appareltalk
February 17, 2017
1 Comment
187 Views

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Tag: Lux Industries

Online Innerwear Sales Surge By Over 80% During Fiscal Year 2023-24

New collections for women and kids by Lux under ONN

Innerwear Brand Lux is set to endorse by Amitabh Bachchan

Lux Steps Into Lingerie Segment

Lux Cozi KKR’s Merchandise Sponsor at IPL

Lux to be a Youth-Centric Brand