Apparel and Textile News
For Jockey its Product is the Biggest Hero
Page Apparels, the manufactures and Indian licensee, for Jockey opted out of depending more on celebrity-oriented campaign for the product. It has stuck to its briefs, in a manner of speaking. Its recently launched integrated campaign by L&K Saatchi & Saatchi, carries forward its established positioning of ‘Jockey or Nothing’. Mr. MC Cariappa, senior general […]
appareladmin- August 22, 2014
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