Apparel and Textile News Apparel Brands and Companies National News Trade Info News

The Pant Project Launches its First Experiential Jeans Campaign to Captivate Gen Z at IIT Bombay’s Mood Indigo Festival

The Pant Project—a renowned clothing brand celebrated for its custom and ready-to-wear high-quality pants, recently launched an innovative experiential marketing campaign at Mood Indigo, Asia’s largest college cultural festival, hosted by IIT Bombay from 25th to 27th December 2024. Aiming to foster authentic engagement with the younger generation, the brand has unveiled a one-of-a-kind jeans […]