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Tag: Flipkart

Arvind Fashions Ltd To Acquire Flipkart’s Stake In Arvind Youth Brands For ₹135 Crore
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Arvind Fashions Ltd To Acquire Flipkart’s Stake In Arvind Youth Brands For ₹135 Crore

Arvind Fashions Ltd (AFL) on Monday announced that it will acquire the Flipkart Group’s 31.25% stake in Arvind Youth Brands Pvt Ltd (AYBPL) for a consideration of ₹135 crore. Arvind Youth Brands Pvt Ltd operates in the wholesale and retail apparel and accessories segment under the popular brand ‘Flying Machine’. For the financial year ended March 31, 2025, AYBPL reported […]

Flipkart Unveils 'FlipInTrends' To Boost Fashion Growth This Festive Season
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Flipkart Unveils ‘FlipInTrends’ To Boost Fashion Growth This Festive Season

Flipkart brought together over 100 Made-in-India fashion brands for the launch of FlipInTrends, with the objective to help them maximise growth opportunities in this year’s festive season. “Available on the Flipkart app, FlipInTrends is based on early-stage generative AI innovations, utilises innovative merchandising and technological enhancements,” the online retailer said in a press release. “When […]

Flipkart-Owned Shopsy Ventures Into Childrenswear Category
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Flipkart-Owned Shopsy Ventures Into Childrenswear Category

Flipkart owned ecommerce platform Shopsy has stepped into the children’s category by launching its summer collection across more than 100 verticals. The latest collection includes dresses starting at Rs 150, kids ethnic wear starting at Rs 129 and also soft toys and school essentials for kids up to 12 years of age. Shopsy is a […]

Flipkart IRIS: Providing Intelligent Insights Into Customer Behavior For Brands
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Flipkart IRIS: Providing Intelligent Insights Into Customer Behavior For Brands

Ecommerce marketplace Flipkart has launched an insights platform, Flipkart IRIS which will provide comprehensive intelligence about customer behaviour to brands. Flipkart IRIS is designed to empower brands with actionable insights tailored to their performance on the platform, fostering growth and facilitating informed decision-making. Flipkart IRIS will offer a significant leap forward in functionality and usability […]

Walmart partners with the leading transformation of ecommerce in India
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Walmart partners with the leading transformation of e-commerce in India

Walmart Inc. has become the largest shareholder by signing agreements with India’s e-commerce company Flipkart. “India is one of the most attractive retail markets in the world, given its size and growth rate, and our investment is an opportunity to partner with the company that is leading transformation of e-commerce in the market,” Doug McMillon, […]

First Private Fashion Label By Flipkart
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First Private Fashion Label By Flipkart

To tap into the demand for women’s ethnic wear, Flipkart has launched its first private label ‘Divastri’ in the fashion category. With this the Bangalore-based company is targeting unstitched garment category, typically served by long tail merchants in a bit to control quality and the pricing in the segment. “We have basic line of private […]

80% online sale after GST rates announced
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80% online sale after GST rates announced

As small-time traders stitch together the probable impact that the Goods and Services Tax (GST) could bring to their respective businesses, a coterie of sellers dealing with fashion and lifestyle products are putting up the remainder of their stock online at absurdly low price points. Apparels and furniture are being offered for sale on e-commerce […]

10% contribution of Private Labels to boost Flipkart Business
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10% contribution of Private Labels to boost Flipkart Business

Private labels will contribute 10% to online marketplace Flipkart. Overall business of Flipkart by the end of this year will increase to boost margins and compete better with rival Amazon, a top company executive said as part of a strategy. The Bengaluru-based ecommerce giant has only one private label, ‘Flipkart Smartbuy’, which sells products under […]

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