Woodland is all set to enter Canada and South Africa by partnering locals. It has also tied up with a Chinese brand for selling its products at over 5,000 stores in that country. The company has its retail presence in over 50 countries and also rolling out a new inner-wear collection.
“We have plans to enter Canada and South Africa which are very attractive markets and we are looking for right partners for the same,” Aero Club MD Harkirat Singh who owns Woodland brand has said.
The footwear and apparel brand would roll out inner-wear and leisure wear collection as part of its expansion plans. The company aimed to achieve a turnover of over Rs 1,500 crore by the end of the current fiscal with 15 to 20 per cent growth.
We will launch inner-wear and leisure wear collections which comprise products like vests, briefs, trunks, inner T-shirts and shorts. The new range of our product line will be available at company run 600 stores and about 4,000 multi-brand outlets, Singh added.
He said Woodland was also planning to open 40 to 50 company-owned exclusive stores in the current fiscal in the country.
woodland offers an extensive line of footwear, performance apparel and outdoor gear. The company also sells its products through e-commerce portals like Amazon, Flipkart, etc. “As much as 14 per cent of the total revenue comes from e-commerce web sites,” he added.
– Apparel and Textile News, Apparel Talk, Indian Apparel
