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Siyaram, OCM Enter Ethnic Women’s Wear Segment
Siyaram, and OCM, traditional textile giants with focus on menswear are now marking their entry into the ethnic women’s wear segment with target audience women in the 25 to 30 age group having disposable income in excess of Rs.50, 000. Siyaram, the first mover, with its ‘Siya’ brand, Delhi-based OCM has roped in Pakistan’s designer […]
appareladmin- September 24, 2015
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