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Ajio Launches Ethnic Collection Inspired By Heeramandi: The Diamond Bazaar.
Apparel and Textile News National News Retail News

Ajio Launches Ethnic Collection Inspired By Heeramandi: The Diamond Bazaar.

Reliance Retail’s online fashion platform Ajio has launched an ethnic collection inspired by Netflix and Sanjay Leela Bhansali’s Heeramandi: The Diamond Bazaar. Launched under Ajio’s House of Ethnics, this limited-edition collection will offer customers over 250 styles of ethnic outfits inspired by the series. The collection takes inspiration from the colours, silhouettes, fabrics and embellishments […]

Indian Apparel Shopping Trends: Why 47% of Fashionistas Still Flock to Physical Stores?
National News Retail News

Indian Apparel Shopping Trends: Why 47% of Fashionistas Still Flock to Physical Stores?

A recently done survey reveals that four percent of Indian households exclusively purchase their apparels through ecommerce websites. “However the good news for brick and mortar stores is that almost half or 47 percent of respondents still visit stores since they are able to try and then purchase garments,” a survey done by LocalCircles informs. […]

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