Denim wear Archives - Indian Apparel

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Hard Currency introduces 10 Pound

Hard Currency, a denim wear brand for men, has recently introduced an economy brand called 10 pound to maintain exclusivity and keep up with the rapid changes in trend. Hard currency is now ready to expand its foray into other realms to bottom wear. Setup in 1995 by Paresh Chandan in Bengaluru, Hard Currency had […]

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June 13, 2017
26 Comments
398 Views

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Jacqueline Fernandez New brand ambassador for Lee

Jacqueline Fernandez is the brand ambassador of the Bangalore-based VF Brand’s, ‘Lee’. The brand wanted someone who brings the vivaciousness and the spirit of adventure that Lee stands for. For most denim wear brands in India, women’s jeans are an addendum. The women’s jeans category is much smaller than men’s jeans although it’s growing faster […]

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March 2, 2017
2 Comments
433 Views

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Diesel Launches Cricket-Inspired Collection in Mumbai

Fashion and lifestyle brand ‘Diesel’, best known for its denim, is making its first foray into cricket after signing a partnership with Indian cricket team, Mumbai Indians. The limited-edition capsule collection of off-field merchandise entitled Diesel-MI, will include denim, polo shirts, jackets, sweatshirts, shorts and accessories such as bags and caps. The pieces take style […]

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December 14, 2016
3 Comments
373 Views

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Clench Jeans Launches Stylish Range of Denims for Women

Most leading brands make denim wear for both men and women. But Clench Jeans is one of those few brands which exclusively caters to women. A mid-segment brand, it caters to the younger section of women with its trendy and stylish range of jeans. The brand has seen good growth and hopes to continue with […]

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October 24, 2016
2 Comments
487 Views

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Tag: Denim wear

Hard Currency introduces 10 Pound

Jacqueline Fernandez New brand ambassador for Lee

Diesel Launches Cricket-Inspired Collection in Mumbai

Clench Jeans Launches Stylish Range of Denims for Women