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Global Marketing Drive By Birla Cellulose

Birla Cellulose, which is currently spearheading a unique initiative called Liva Accredited Partners Forum (LAPF) to scale up the textile value chain, will now kick off a joint marketing drive to increase reach of its partners at the international markets. “We will help the LAPF partners to promote their products at the international level by […]

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January 12, 2016
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Apparel and Textile News Apparel Brands and Companies Global News

Plan To Spur Women’s Wear Exports By Aditya Birla Group

Aditya Birla Group, the world’s largest viscose staple fibre (VSF) manufacturer, is creating a one-stop platform for fabric-makers to reach out directly to women’s wear exporters and international brands.The move is being driven by the group’s fibre business arm Birla Cellulose. Birla Cellulose would bring together LIVA Accredited Partners Forum(LAPF) partners and international brands at […]

appareltalk
January 7, 2016
13 Comments
271 Views

Apparel and Textile News Events and Exhibitions News

Birla Cellulose to Participate in Intertextile

Birla Cellulose, a division of the 40 billion US dollar Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF) is participating in Intertextile Shanghai Apparel Fabrics, beginning in Shanghai from today add more collaborations in China. With a wide array of speciality manmade cellulose fibres (MMCF) in their basket like, Birla […]

appareltalk
October 13, 2015
3 Comments
260 Views

Apparel and Textile News Trade Info News

Campaign With Kangana By Liva

Liva, the recently launched brand of fabric from Birla Cellulose of the Aditya Birla Group, has unveiled its latest campaign with Bollywood actress Kangana Ranaut. Made with natural fibres, Liva promises an experience of natural fluid fashion with an all new perspective this season, Birla Celulose asid in a press release. The entire range of […]

appareladmin
October 7, 2015
7 Comments
259 Views

Apparel and Textile News Apparel Brands and Companies Events and Exhibitions News Trade Info News

Liva Partner Conclave 2015 In Jaipur

Birla Cellulose, which had recently launched Liva, hosted the Liva Partner Conclave 2015 in Jaipur in collaboration with the Garment Exporters Association of Rajasthan. “The focus was on the Liva Spring/Summer 2016 collection, which especially highlighted Indo-Western and ethnic garments,” a press release from Birla Cellulose said. The collection on display which encompassed western, skirts, […]

appareltalk
August 12, 2015
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316 Views

Apparel and Textile News Apparel Brands and Companies

Birla Cellulose Promotes ‘Liva’ At 61st NGF

Birla Cellulose, the flagship company of the Aditya Birla Group recently launched Liva, a new age fabric brand in line with consumer needs. Made from natural cellulosic fibres using wood pulp, a natural resource, Liva lends fluidity, comfort and fashion quotient in clothing. Birla Cellulose being the world leader in manmade cellulose fibre industry is […]

appareltalk
July 9, 2015
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373 Views

Apparel and Textile News Apparel Brands and Companies Events and Exhibitions News

Hunt For Budding Designers At D’Designer 2015

The Birla Cellulose, a division of Aditya Birla Group, has organised ‘D’Designer 2015’, a talent hunt open to young fashion designers at Surat in Gujarat recently to encourage skill of budding designers in the state and create future leaders in fashion. The event nurtures young fashion designers and provides them the platform to showcase their […]

appareltalk
February 4, 2015
0 Comments
256 Views

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