The Birla Cellulose, a division of Aditya Birla Group, has organised ‘D’Designer 2015’, a talent hunt open to young fashion designers at Surat in Gujarat recently to encourage skill of budding designers in the state and create future leaders in fashion.
The event nurtures young fashion designers and provides them the platform to showcase their potential in a crucial market such as Gujarat. The show this year received 2000 entries from across the state. They were shortlisted through various rounds and asked to create some unique and fluid creations using LIVA, a fabric made with natural fibres from the house of Aditya Birla Group. Only the best top 10 participants made it to the final round and displayed their collections using LIVA.
Speaking on the occasion designer,Narendra Kumar said “this initiative by Birla Cellulose is a great opportunity for our talented young designers to display their creativity and garner the experience they require before pursuing their respective career. The participants got the opportunity to work with LIVA – a fluid fabric made with natural fibres and created unique cutsand silhouettes”.
Birla Cellulose is the global leader in Viscos Staple Fibre and has consistent focus on building a sustainable leadership by creating value through innovations in products and processes, excellence in quality, services, people development and environment friendliness in all activities. “This year the event has received a tremendous response,” president marking & business development, Birla Cellulose, Mr. Manohar Samuel said.
