Apparel Group, the leading global fashion and lifestyle retail conglomerate, announced a landmark expansion of its portfolio in India with the on boarding of Nike Littles and Jordan. This strategic partnership brings two of the most iconic names in sports and lifestyle to Apparel Group’s robust retail network, reinforcing its commitment to shaping the future of youth retail by delivering brands that inspire movement, confidence, and self-belief.

By integrating Nike Littles and Jordan, Apparel Group is doing more than expanding its retail footprint; it is investing in the potential of the next generation. The partnership synergizes Nike Littles’ mission of inclusive play with Jordan’s legendary spirit of persistence, ensuring every child has access to performance-led gear and aspirational style. Apparel Group will execute a phased omnichannel launch, scaling the brands through a robust national retail footprint alongside strategic presence across leading digital marketplaces.

“The onboarding of Nike Littles and Jordan marks a significant step in strengthening our youth-focused portfolio in India”, said Tushar Ved, President – Apparel Group India. “These are brands that go far beyond product—they shape culture, mindset, and aspiration. At Apparel Group, our focus is on building meaningful brand ecosystems, and this partnership allows us to deliver global icons that inspire movement, confidence, and self-belief from an early age.”

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