In a strategic move signaling the next phase of its retail evolution, The House of Rare has launched its inaugural combined store for Rareism and Rare Ones in Mumbai. This debut marks a major milestone, bringing both of the brand’s signature fashion lines together under one roof for the first time.
Located at F60, First Floor, Phoenix Marketcity Mall, Kurla West, the store spans over 1,350 square feet, offering a thoughtfully designed space that caters to modern Indian families. With this new concept, The House of Rare creates a unified shopping environment that caters to both women and young boys—two distinct but complementary audiences.
Rareism continues to champion modern femininity with fashion that blends comfort and sophistication, while Rare Ones introduces premium, trend-aware clothing tailored specifically for young boys. Together, they offer a curated experience that blends practicality with style, perfect for mothers shopping for themselves and their children.
The opening also marks the official debut of the Spring/Summer 2025 collections. These new lines highlight contemporary silhouettes, bold yet timeless color palettes, and versatile pieces designed for casual elegance and day-to-night wear. The collection’s fresh take on fashion caters to customers who value both aesthetic appeal and everyday functionality.
According to Abhishek Srivastava, Chief Brand Officer at Rareism, this launch is about more than just combining product lines.
“This unified store reflects the essence of the modern Indian household—dynamic, stylish, and evolving. We’ve created a space that resonates with today’s consumers by offering fashion-forward choices without compromising on comfort. It’s a meaningful step forward in expanding our brand presence.”
The Mumbai location serves as a prototype for future expansion, with The House of Rare planning to establish similar concept stores in key cities across India over the next year. These outlets will continue the brand’s mission to offer immersive, lifestyle-centric retail experiences that reflect the changing preferences of Indian shoppers.
By blending Rareism’s contemporary women’s wear with Rare Ones’ stylish kidswear in one seamless retail concept, The House of Rare sets a new standard for family-centric fashion, redefining how and where style meets functionality.
