Ethnic wear business Vedant Fashions has launched a joint Manyavar and Mohey store in Bengaluru’s Orion Mall in Rajajinagar and it retails both, men’s and women’s traditional and occasion wear.
“Continuous enhancement stands as one of the most pivotal aspects of the retail world, and our newest gem exemplifies this commitment,” Manyavar-Mohey’s Head of business development Nikhil Bhutada said in a Linkedin post.
“Proudly presenting the new ‘Manyavar-Mohey’ store at one of the most promising locations in Bengaluru – Orion Mall,” he added.
“Following the launch, men’s ethnic wear brand Manyavar now has over 34 stores in the Bengaluru metro area alone,” Fashion Network reported.
Manyavar’s timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, trendy Kurta-Jackets and matching accessories for life’s special moments.
The store also has a women’s segment for Mohey, a brand which Vedant Fashions launched in 2015. The area features glittering lehengas and classic style sarees designed for weddings and other occasions.
Manyavar began its journey as a thought in 1999 when Ravi Modi ventured into a family business which revamped men’s ethnic wear.
What followed was a full swing retail operation thriving from 2008 and since then the company has grown from a niche 90 employees to 5,000+ employees associated with the brand.
Under the umbrella of Vedant Fashions Ltd, Manyavar transformed men’s ethnic fashion wear into a signature statement.
Soon the brand unveiled a much wider variety of men’s garments and accessories which rendered it as a one stop shop for celebration wear.
During its evolution, the label became synonymous with wedding wear; a one-stop-store, draping the world with joy and finest Indian elegance.
Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 600+ stores in over India’s 240 cities and 15 stores in five countries
Alia Bhatt’s association with Mohey was a big step forward for the brand. Mohey believes in embracing and celebrating every unique identity and Alia was the perfect match for its brand ethos.
Continuing the brand’s vision to associate with the best, Mohey launched its #DulhanWaliFeeling campaign by appointing the celebrated actress Kiara Advani as its new brand ambassador.
