TechnoSport, India’s fastest-growing activewear brand, has launched two new Exclusive Brand Outlets (EBOs) in Gurugram, Haryana, and Erode, Tamil Nadu, marking a significant milestone in its nationwide retail expansion. With these additions, the brand now operates 26 EBOs across India, crossing the halfway mark toward its goal of 50 outlets by the end of this financial year. This milestone not only underscores the strong foundation TechnoSport has built for scalable growth but also reflects the brand’s sustained momentum and readiness for accelerated nationwide expansion in the coming years.
The Gurugram outlet, located at Elan Epic Mall, Sector 70, spans 1,678 sq. ft. and was inaugurated
with a ribbon-cutting ceremony led by Puspen Maity, CEO, TechnoSport, and other senior leaders.
The launch in Gurugram represents a strategic addition to TechnoSport’s North India portfolio,
catering to the city’s young, urban, and fitness-driven population. The region serves as a high-
potential market owing to its growing athleisure culture, strong mall and retail footfall. The store
also features localized winterwear collections tailored to the NCR region’s climate and urban
lifestyle, ensuring a relevant and elevated shopping experience.
The Erode outlet, located at Perundurai Road, spans 2,202 sq. ft. and reinforces TechnoSport’s
strong foothold in South India. Erode’s rising fitness culture, economic stability, and logistical
connectivity make it an ideal Tier-2 city for expansion. The new store allows the brand to deepen
engagement with South India’s activewear community while tapping into a growing customer base
beyond major metros.
Both outlets are designed to deliver a modern, immersive retail experience, offering the brand’s
complete range of high-performance activewear, crafted for Indian conditions and lifestyles.
Speaking on the milestone, Puspen Maity, CEO, TechnoSport, said, “These store launches across
two key geographies marks an important moment in TechnoSport’s journey toward becoming India’s
most accessible and trusted activewear brand. By opening stores in both Gurugram and Erode, we’re
bridging two dynamic markets Northern and Southern India and bringing our innovation-led,
performance-driven products closer to customers across the country. Reaching the halfway mark
toward our 50-store target this FY is both a proud milestone and a reflection of the growing love for
TechnoSport nationwide.”
With EBO revenues doubling year-on-year and conversion rates of 83% on walk-ins across outlets,
TechnoSport continues to sustain strong business momentum. The brand remains firmly on track to
achieve its ₹600 crore revenue target for FY 2025–26, driven by strategic retail growth, localized
offerings, and a commitment to delivering performance and style for every Indian consumer.
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