Snitch, India’s leading D2C men’s fashion brand, today announced its visionary step into quick commerce with the launch of a 60-minute apparel delivery service. With this move, Snitch becomes one of the frontrunners in the country’s apparel industry to disrupt customer experience and set a new benchmark for convenience, speed, and satisfaction.
Largely embraced by Gen Z and millennials, Snitch has consistently refined its offerings to not
just meet but elevate consumer expectations. With its new 60-minute delivery model, the brand
aims to address a largely untapped opportunity in the fashion industry, redefining instant
accessibility for its audience.
Today’s Gen Z and millennial shoppers want outfits that match the moment, whether it’s a last-
minute party look, a festival-ready outfit, or a gifting emergency. With this powerful initiative, we are making on-demand into center stage like any other essential category, said Siddharth
Dungarwal, CEO and Founder of Snitch.
The Bengaluru pilot marks the first chapter of this journey. Orders placed in the city will be
fulfilled through Snitch’s network of retail stores, which also act as an essential catalyst for
product distribution and serve as hyperlocal fulfilment hubs, supported by a robust network of
logistics partners. To make it more customer-friendly, each city will have curated assortments
tailored to local style sensibilities, ensuring a differentiated, city-first fashion experience.
Snitch’s entry into quick commerce is anticipated to be a strategic move as it is powered by its
rapid offline retail expansion. Over time, the company has grown significantly, establishing a
strong supply chain, sophisticated inventory management systems, and a broad network of
partners. This infrastructure not only supports the brand’s offline and online presence but also
makes its 60-minute delivery model scalable.
He added, “With the Bengaluru pilot as Phase 1, Snitch plans to expand into Delhi, Mumbai,
and Hyderabad as part of Phase 2. By early 2026, the company aims to make its 60-minute
delivery promise available across India.
While making instant fashion a reality for millions of consumers, Snitch disrupts quick commerce
and reflects its ambition to penetrate deeper into India’s metros and eventually every nook and
corner of the country.
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